Mandy Catto

Host an Achkiy party, discover fabulous ethical jewellery!

The beautiful new Achkiy site is up and running. There are some fabulous new products and lots of interesting information on the great ethical ethos that makes Achkiy unique. Look out for details of World Fair Trade Day and how you can get 10% off if you book a party.
Activate has a long history of supporting this fantastic charity through Julia Crellin, and we are very excited about their new developments. Host a party this spring – great for a get together with friends and neighbours, the jewellery is lovely and you are supporting families who really need help.
www.achkiy.com

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Does the new John Lewis advert make you cry?

My sixteen year old son showed me his favourite new YouTube clip – one that 250,000 others have watched in recent days. This time it is not a song, a crash or a comedian – it is the new John Lewis advert and it is causing a sensation! It cost £6million to shoot and it is proving a memorable hit on TV and the internet. Rosie Baker of ‘Marketing Week’ said that…

John Lewis’s latest advert has caused the entire female population to have a collective “moment”, it seems.
It follows one woman through childhood and into old age via birthdays, marriage and babies, surrounded by friends, family and loved ones and of course, the entire contents of the John Lewis home department.
The evocative journey plays out to the soundtrack of Billy Joel’s “She’s always a woman to me” sung by the beguiling voice of Fyfe Dangerfield from the indie folk band Guillemots.

The ad has provoked quite a response in the media and by the public. It’s been both hailed as genius and lambasted as shamelessly sentimental, … as I watched it I was having an internal debate as to whether I agreed that the ad is genius for positioning its affordable yet aspirational homewares at the heart of an idealistic, happy and traditional family or whether I resent the simplistic, sexist and twee ideal that John Lewis is pedalling, that shows no progression of women’s lives since the days of the 1950s home-baking housewife.
The concept isn’t exactly unique. Unilever used a male version of it in its first campaign to support the US launch of its Dove Men+Care range. Dove aimed to challenge the male stereotypes that usually appear in ads for male grooming products by focussing on milestones such as getting married or having children.

Everyone is talking about it, and everyone wants it to be their life. No doubt even the most staunchly ad-manipulation-aware consumers will feel the urge to pop in to John Lewis within days of seeing the tear-jerking ad.

I admit that I fell for it the first time I saw it – I found myself with a lump in my throat, as it brought back memories of special family moments whilst reminding me that my life is flying by. I even caught my husband with moist eyes – he doesn’t like to admit to that though.

I’m not sure that it made me want to rush to John Lewis, but it did make me want to discuss it with my friends. Is this the life we all want? Can I see myself here? Oh dear, by this reckoning my special moments are more than half way over!! As I pondered this and all the great discussion topics I could see how great a resource this would be at my next Ladies event – show the Youtube clip and give a three minute wrap-up talk following. How would you follow this clip? ‘If John Lewis is there for all of life’s moments, how much more is our father God?What does a lifelong comitment mean?’. Let us know how you feel watching it and sharing it with your friends…

http://www.youtube.com/user/JohnLewisRetail?v=zMtyOCoqHTk&feature=pyv&ad=5025761100&kw=john%20lewis%20ad

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Fizz Fashion Show

Thursday 13 May at 7.45pm the Fizz Fashion Show.
The evening is ideal for your friends, your children, your grandchildren particularly if they have never been to Activate before – do invite them, we want to fill the Balmoral Suite.
Garments can be purchased on the night but we need to stress that payment can only be made by cheque or cash – cards will not be accepted. We will be holding an excellent Raffle and the proceeds will go to St. Ann’s Hospice.
Tickets £5

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Gladys Famoriyo

Award winning author, international speaker and dynamic TV and radio personality will be speaking on Wednesday, 19th May, 7.45pm at Leigh Road Baptist Church, LEIGH-ON-SEA, Essex.
With music by Andy Warner, Kay Duell,and special guest soloist
Vanessa Cozens. There is no charge for this event.

Also, on the same day at 12.30pm, there will be a ladies luncheon event (£9 per head), in the Leigh Road Baptist Church Stables (Chalkwell Park Drive), at which GLADYS FAMORIYO will be speaking.
Pre-booking essential by phoning Kay on 01702 472216 or Mary on 01702 710893

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Held

“Who told us we’d be rescued
What has changed and
Why should we be saved from nightmares
We’re asking why this happens to us
Who have died to live, it’s unfair”

This is what it means to be held
How it feels, when the sacred is torn from your life
And you survive
This is what it is to be loved and to know
That the promise was when everything fell
We’d be held” (Natalie Grant)

This song keeps appearing in my life over the last couple of years and I guess it addresses one of the greatest challenges to our faith – where is God when everything falls apart?
I recently heard of someone who had attended church for many many years and held tightly to the belief that as Christians, we are protected from life’s disasters. It made me wonder how she had managed to get through so much of her life without seeing someone of faith in pain.
A while ago, at church, there was a time of open prayer during which I felt led to pray “Thank you God that though you are so powerful you hold us in your hands.” The children were out at their activities and my then five year old daughter came back with some “words from God” she had written down while she had been in her group:
“Our God has made us all. He is powerful and He looks after us. He is inside us. He has got us in His hands. He has us in His head and in His hands.”
Truth is, this side of heaven we’ll probably not know the answers to those really hard questions about the pain that comes our way but I believe we can know we are held by big hands.

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